There is no substitute for knowledge. So if you plan on fixing your SEO problems first you need to make sure to know what the problem is, what tools are available, and how to use those tools. All technology issues are like an onion, the more you get to the center of what you’re looking for. Start With learning what metrics Google measures and understanding their SEO platform. Google offers a free analytics course for those wanting to do it themselves. Click Here to check it out!

A website performing well is like a finely-tuned car. This possibly starts with the hosting partner you choose and where your site is sitting. We’ve partnered with AWS to make sure your website has the proper host scaling and distribution capabilities. Having a Content Delivery Network (CDN) allows your website speeds to increase dramatically. Depending on expected traffic, it’s important to have an auto-scaling and load-balancing plan in place. Minification of CSS/JS is also a huge boost in performance.

With your website code tightened up and your hosting backbone optimized, you can focus on the front-facing aspects of your website. Using tools to make sure your images are compressed, lazy-loaded, and property tagged is uberly important. High-quality and engaging videos are an important aspect of any SEO strategy as well. Keeping people on your site and answering their questions will go a long way.

No need to try and trick the algorithm, produce content that your target audience is looking for. Be a resource that they can share and will deliberately look to for your particular industry. When you produce content make sure it’s not only on your site but on sites that your audience will also be at. Allow them to find your website through other guest sites that your content is partially on. This includes social media but goes far beyond.

Having good authoritative links coming back to your site is a tried and true way to increase your ranking positioning. The more sites reference material on your website, the more Google will notice. This does not mean that all links are equal or even good. Trash link-building strategies should be avoided at all costs.  It is also important to link to other sites of authority from your site.

Make sure your website information, company name, and address show up accurately in all relevant industry directories. These are going to be where people look for services like yours. If it’s Yelp, Google My Business, or the thousands of others, have a full profile with conforming information.